Brief
Create branding for the Timeout! for self-care campaign including wordmark design, various print materials, digital content, and a series of transferable design elements.
The Process
The Timeout! for self-care campaign’s main goal was to provide a tangible way for students to destress during a traditionally stressful time (finals week). This campaign provided resources and activities that supported mental health & encouraged physical activity to reduce stress. The look of this campaign was designed to attract audience attention and bring urgency to the importance of self-care. Trending patterns, colors, and design styles inspired the creation of this campaign.
Contributions
I owned the design of this brand creation from start to finish. Incorporated my graphic design intern team’s design perspectives and personal design goals throughout the design process.
Promotional Videos:
In collaboration with the Intramural Sports Department at Recreation & Wellbeing, the Marketing & Communications team incorporated a sport-related take on well-being within this campaign.
Video Credit: Coordinator of Digital Media at Recreation & Wellbeing
