Contributions
I owned the design of this brand creation from start to finish. As a member of the Marketing & Communications team, we established the campaign brief and goals for the campaign. These goals aimed to inspire, energize, and encourage the student and community populations at the University of Wisconsin-Madison to find belonging at the Recreation & Wellbeing facilities.
The Request
Create branding for the Active Bader campaign including wordmark design, various print materials, digital content, and a series of transferable design elements.
The Process
Graphics, giveaways, and social content was designed to bring the community to the events provided during the campaign. The wordmark, which was the leading design throughout the campaign, was designed to invoke energy, excitement, and pride in being a Badger at UW-Madison.
Photo Credit: Recreation & Wellbeing Coordinator of Digital Media