Brief
Create branding for the You Belong at Bakke campaign including wordmark design, various print materials, digital content, and a series of transferable design elements.
Contributions
I owned the design of this brand creation from start to finish. As a member of the Marketing & Communications team, we established the campaign brief and goals for the campaign. These goals aimed to excite the students and the University of Wisconsin-Madison community on the opening of the new recreational facility; the Bakke Recreation & Wellbeing center.
The Process
Inspiration for the wordmark and design elements derived from the building’s architecture and enlightening atmosphere.
This campaign won 1st place nationally at the 2024 NIRSA (National Intramural-Recreational Sports Association) awards in the ‘Integrated Marketing Campaign’ category.
The Bakke Recreation & Wellbeing Center.
Photo credit: Recreation & Wellbeing Coordinator of Digital Media.
