Brief
Create branding and packaging for an organic dog treat brand.
Contributions
I owned the design of this brand and packaging design from start to finish. I hand-crafted, measured, and personalized each of the packaging box templates that were used to create the physical product.
The Process
Through intensive research on leading competitors on the market, trending design styles, and marketing analytics, Waggyz was intentionally designed to encourage consumer’s interest by directing the consumer to all sides of the product. Each of the six box designs, or flavors, act as part of one whole package. These design choices were crafted to intrigue the consumer and provide a personalized experience amongst leading brand competitors on the market.
